Since meeting with federal regulators late last year, the Natural Products Foundation?s Truth in Advertising program has addressed 50 individual cases of non-compliant advertising practices so far in 2010.
Primarily concerned with supplement ads that claim to treat or mitigate disease, NPF continues to take decisive action to eliminate unscrupulous promotions that undermine the good reputation of the natural products industry.
By following the guidelines laid out for the industry under the Federal Food, Drug, and Cosmetic Act (FD&C Act) as amended by the Dietary Supplement Health and Education Act (DSHEA), the Foundation is helping advertisers, retailers, suppliers, and publishers to present accurate, honest advertising.
You can show your support for truthful advertising right now by signing the NPF Truth in Advertising Pledge: Take the Truth in Advertising Pledge! | 
