Natural Products Foundation

Take the Truth in Advertising Pledge

If you participate at any point in the production and dissemination of dietary supplement advertising, please join us in ensuring the message communicated is truthful and not misleading. Whether you represent a manufacturer, ad agency, media outlet or retailer, your support means a great deal to our efforts. Please take the Natural Products Foundation Truth in Advertising Pledge today.

Simply review the pledge below, which is a synopsis of current laws and regulations already governing what can be claimed about dietary supplement products.

Then, have an authorized individual from your organization make the commitment for your organization to uphold the pledge by completing and returning the pledge form.

As a participant in this program, we encourage you to use the program logo in your printed and online materials to demonstrate that you support truth in advertising for dietary supplements. Once you have completed the pledge we will send an exclusive version of the logo above for your use.

Dietary Supplement Truth in Advertising Pledge

We pledge to ensure that consumers get accurate information about legally marketed dietary supplements so that they can make informed decisions in promoting and maintaining their health. In that regard we pledge that any advertisement or marketing materials that we create, publish, or otherwise provide or disseminate will, to the best of our knowledge, be truthful, not misleading and substantiated under the requirements of both the Federal Food, Drug, and Cosmetic Act (FD&C Act) as amended by Dietary Supplement Health and Education Act (DSHEA) and the Federal Trade Commission Act:

  • Not making claims, either expressly or implied, that are not accurate and fail to adequately disclose qualifying information.

  • Verifying that there is adequate substantiation for claims being made, including the level of support, type and quality of evidence presented, and relevance of the evidence to the claim.

  • Not making claims through testimonials or expert endorsements that cannot be substantiated.

  • Ensuring that claims based on traditional use have the appropriate substantiation or clearly communicate that the sole basis for the claim is its history of use for a particular purpose.

  • Ensuring that claims are appropriate for dietary supplements and do not cause the product advertised to be a "drug" under the FDCA.

  • Using the two-part disclaimer as stipulated by the Dietary Supplement Health and Education Act (DSHEA) of 1994 when appropriate.

  • Strictly adhering to the use of "third party literature" as defined by DSHEA.

Make Your Pledge!

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Additional info:

Truth in Advertising Participants 

Truth in Advertising Progress

Resources for Advertisers, Publishers and Retailers

Request a TIA Review for an Advertisement

NPF Legal Advisory Council


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