At a recent briefing about the agency's new aims, Leonard Gordan, director of the northeast regional office of the FTC, warned marketers about the imminent difficulties they will face if they make unsupported health claims.

?More and more products ? food products ? are making health claims and I think you?re going to see more enforcement there,? said Gordon... ?As companies make more and more claims, they?re going to need to have some science behind those or there are going to be some problems.?

Supermarket News: FTC's Gordon: Marketers Making Health Claims Need to Back Them Up