Over the past several weeks there have been a number of interesting articles popping up that have examined and attempted to explain a rather insistent counter-trend: the die-hard resilience of the supplement industry in the face of widespread and nearly universal financial woes. "Recession proof" is a decidedly popular and endearing phrase for any industry fortunate enough to be so, and recession proof is just what dietary supplements are proving to be in these dire economic times. Not only are supplements continuing their decade long rise in sales--sales are actually increasing above and beyond the industry's already heady pace. The first article we'd like to draw your attention to is from the April 5th print edition of New York Times. The Times has a history of being none too kind in its reportage about supplements, and this position is still present even in an article reporting on what is a decidedly positive story for the industry: "As Economy Is Down, Vitamin Sales Are Up" The article presents the notion that supplement futures are so resilient, and in fact, surging, precisely because there are so many other troubles in the economy; people have begun to more actively seek preventive cures as a substitute for formal healthcare. The Times article certainly doesn't paint the most complimentary picture, with blips like:? "Whether a testament to vitamins or the power of placebo..." and (referring to a woman who began taking more fish oil capsules and antioxidant supplements in lieu of produce she couldn't afford): "But science does not seem to have shaken everyone?s faith." The second article we'd like to mention is Food Navitagor-USA's weekly comment from Tuesday: "Food supplements proving recession-proof". There is a good amount of spirit in this commentary, and Food Nav-USA touches on the previously mentioned NYTimes with reasoned causticness. There are a few gems of this nature: "With fewer shekels in the coffers of household budgets around the world, food supplements are increasing in appeal as fear-ridden consumers look for ways and means to dodge the potential budget-busting hell of the mainstream medical system." ? Please avail yourself of the two separate stories below:
NYTimes: "As Economy Is Down, Vitamin Sales Are Up"
Food Nav-USA: "Food supplements proving recession-proof" | 
