Concerns about Truth in Advertising?

Have you seen a dietary supplement advertisement, whether online, in print or elsewhere that you believe is misleading and not truthful? Have you contacted the advertiser or publisher and asked that they resolve the issue? Then let us know. Please download and mail or fax the printed form to submit your complaint. We will review the complaint and if it is valid, pursue the issue with the appropriate party. If an advertiser, publisher or retailer has taken our pledge, they have agreed to abide by the conditions set forth. We will provide a list of participating companies as this new program develops.

Resources for Advertisers, Publishers and Retailers

• Advertising Clearance Standards for Publishers
  
• Dietary Supplements: An Advertising Guide for Industry
  
• FDA Draft  Guidance: Substantiation for Dietary Supplement Claims Made Under Section 403(r) (6) of the Federal Food, Drug, and Cosmetic Act
  
• FDA Guidance for Industry:  Structure/Function Claims Small Entity Compliance Guide
  
• FTC Advertising and Marketing on the Internet: Rules of the Road
  
• FTC Red Flags for Bogus Weight Loss Claims
  
• Screening Advertisements: A Guide for The Media
• FTC: The ABCs of Compliance: A Protection Primer