Concerns About Truth in Advertising?

Have you seen a dietary supplement advertisement, whether online, in print or elsewhere that you believe is misleading and not truthful? Request an ad review by filling out our form online: TIA Review, or download our form and submit your request to our postal address or by fax.

The Foundation will review the advertisement in question and pursue the issue with the appropriate party.

Resources for Advertisers, Publishers and Retailers

• Advertising and Marketing on the Internet: Rules of the Road

• Advertising Clearance Standards for Publishers

• Advertising FAQ's: A Guide for Small Business

• Dietary Supplements: An Advertising Guide for Industry

• FDA Draft Guidance: Substantiation for Dietary Supplement Claims Made Under Section 403(r) (6) of the Federal Food, Drug, and Cosmetic Act

• FDA Label Claims for Conventional Foods and Dietary Supplements 

• FDA Guidance for Industry: Structure/Function Claims Small Entity Compliance Guide

• FDA Guidance for Industry: Distinguishing Liquid Dietary Supplements from Beverages

• FTC Guide Concerning the Use of Endorsements and Testimonials

• FTC Gut Check: A Reference Guide for Media on Spotting False Weight Loss Claims

• FTC Substantiation of Health Claims in Advertising
  

• FTC Revised Endorsement Guides (also see video below)